Gazette article about inspiration and our documentary’s main character

Posted on February 19, 2012 by Memoriesfx

This week Montreal Gazette’s  June Thompson published an article  in the Life Section about Mark Schachter, our main character in our documentary, Down the 401, the Ride of a Lifetime, that we are in the midst of producing. She writes about the motivation and determination Mark has in terms of training and diet to be able to participate in the CIBC bike challenge fundraiser event this summer. Five months into his program, Mark continues to train hard and eat well. He has lost 40 of the 70 pound goal and he has met a high school sweetheart and is in a relationship with her! He really is quite inspirational. Here’s the link to the Gazette Article .

And here’s the link to the preview of  Down the 401, the Ride of a Lifetime . Enjoy!

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Testimonials are Trust Builders

Posted on January 30, 2012 by Memoriesfx

Testimonial videos are a great way to quickly provide a description of the quality of services received by a provider. Two partners from the notary firm Fehringer, Fournier and Raszplewicz talk about their experience with GV Computer Services. In under 60 seconds the viewer gets a sense of the quality of services that were provided to the notary firm:  Professionnal, reliable, and affordable. Because actors are not used, the testimonials are authentic and thus build trust with the viewer.

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Producing a Documentary

Posted on January 20, 2012 by Memoriesfx

We came across a story that is compelling and inspiring. We want to share it, so we are producing a documentary film,  in the hope that others will be driven and motivated as Mark is.

Mark is a severly overweight accountant from Montreal who is trying to lose over 70 pounds in 12 months in order to participate in a cycling event to help raise funds for kids and their families who are fighting cancer. The event is the CIBC 401 Bike challenge that involves cycling from Toronto Sick Kids Hospital to Montreal Children’s Hospital, a total of 576 kms in 2.5 days. It is a feat even for those who are fit and athletic!

Mark’s goal is to lose 70 pounds in 12 months (he has already lost  40 pounds since filming began 5 months ago) so that he may cycle the mandatory fast pace in difficult and sometimes gruelling conditions. To meet this challenge, Mark needs to modify his lifestyle which means redefining his relationship with food and with himself. Mark seeks support and experise from friends, family, peers, and health professionals so that he may find the courage and determination to be able to participate in the ride of his lifetime.

Will Mark be able to keep his fears and doubts in check during the ride’s 576 kms? Will his year of training suffice his body to get through this challenge? Can he hold the 30km plus per hour pace? What will he need to find within to stay in the group? What demons will he have to defend himself against? And that self defeating sword of his…… Will he have the power to resist its pain?

We hope our film’s message will inspire others to fight their battle, however small or big, in their efforts to find optimal health.

If you would like to contribute to the production of this documentary, to which we decided to donate 10% of all online contributions to the Sarah Cook fund, click on the title in the image above or http://igg.me/p/46253?a=278524

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Plan your goals and succeed!

Posted on January 7, 2012 by Memoriesfx

The year in review goal setting guided training video provides a fast yet efficient method to set goals for the coming year or time period. You can use this method to coincide with New Year’s resolutions and at any time during the year. The video walks you through every step of the process with some tips and encouragement to help you complete the process.

This takes New Year’s resolutions to the next level as it gets you to think back and reflect on what occurred in your life over the last year. Your review of your past provides an understanding of what happened and why and enables you to be more strategic in setting your plans and goals the the coming year or time frame.

You can download either the PowerPoint or PDF documents that you use to write down your thoughts and goals. Links to these are also available in the video player as well. I suggest you download one of these to have handy while you watch the video so you can fill it in as you go. The PowerPoint document is better if you want to fill it in directly on your computer and the PDF is better for printing and filling in by hand.

Access the video

Download the PowerPoint here

Download the PDF here

Congratulations on your decision to set your goals in writing and I wish you the best of success.

Steve Goldberg

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Why Video Moves Business

Posted on December 17, 2011 by Memoriesfx

Ever observe someone watching a video? If you compare your observations with that of someone reading text, chances are you will see more dramatic expressions, comments and body language when video is involved. Oh sure, we get excited when reading, but it’s just not the same experience as viewing a dynamic video.

Why does video move business? Watch this to experience the answer.

 

 Video appeals to us through our senses, drawing us into the excitement of what is being viewed. Using a professional audio track and visually engaging images pulls us right in to the story being told.

Modus Cycles strategically uses the power of video to let the public know of their most recently released products.  They use cloud video which makes it a cinch for their online visitors to search, view and even buy products online.

Because people typically search on the web for information using YouTube “How To Videos”, Modus Cycles routinely uploads short video clips to their Facebook page, Website, blog, etc. to share their expertise.  How to attach front wheels, how to adjust brakes….

They also use video for Live Demonstrations showcasing their products’ possibilities. When you watch the video don’t you just want to buy that bike and get out there? How many of us have shared something we find exciting on Facebook ? Free advertising.

 Modus Cycles also uploads special announcements such as live coverage of events further creating  anticipation and tension.  

What do you want to watch while peeling your potatoes?

Judy, www.memoriesfx.com

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3 easy steps: Video for business

Posted on December 5, 2011 by Memoriesfx

Content, Production Values and Publishing

  1. Content: Show you are an expert in your field

Your content will depend on who your target audience is and what the objective is. So be sure to clearly define both. Who do you intend to address in the video? Is it to business owners? Consumers? Professionals?  And what is the objective of the video? Is it to demonstrate a new product? To introduce a new service?

When considering the content, draw on your own experience. What are some of the questions or concerns that you are typically asked.  Be sure to address these questions.  Remember, your content must be of value to your audience to keep them engaged.  So make sure your message is clear and easy to understand.

Consider who you would like to represent your company in the video. Who you choose may depend on the objective of the video. If you present, practice in front of a friend/colleague to get feedback. And when you present on camera, be enthusiastic, look directly at the camera, and smile!

 2. Production values: Adds credibility

Make sure the quality of the clips is good. Use an HD camera, diffused lighting and an external mic. Make sure to adjust for white balance, watch out for distracting background visuals and noise. Good sound quality is imperative. Use title bars with the company logo to identify the presenter and this or her  position in the company. And if you use images and graphics they should be relevant and grasp the key elements quickly.

 3. Publishing: Get found

Put the video on your website, either on the home page or on the page that is relevant to the content of the video. Make use of social media. Open a YouTube account; add a title and tag words and a description. Do the same with your blog and FaceBook. The strategy is to drive traffic to your website.

 If you follow these 3 easy steps, your video message will be delivered in a professional way resulting in longer engagement times and increased conversion rates.

 

 

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Latest Trend in Video

Posted on November 30, 2011 by Memoriesfx

The way we consume information has changed.  We are bombarded with information because it is so readily available. We have become used to finding what we want to know immediately. When we research a subject on the internet we no longer even have to read text.  Videos come up and we get what we came for in less than 3 minutes!

So, as business owners, how does that change the way we need to advertise? Stats show us that 70% of global online users watch video. And that companies that implement video strategies correctly have reported more than 2X sales increases, 30% lift in conversion and 19% higher average order value.

As a corporate video production company we agree with those stats. But what we are also seeing is that viewers are quite often not watching linear videos to completion. From my own experience there has been many times that I have stopped a video because… a) poorly produced b) I am not getting the info I came for.

But what if information could be offered in 45 second clips? What if you were able to choose the question you want answered? Would this make a difference in viewer’s engagement?

It seems that yes, offering information in small clips, topic specific, does capture people’s attention.  How do I know this? Because of our Interactive video application called Conversational Video.

 

The key highlights of this application are that you can quickly create your content, you can imbed input fields directly into the video, and you can measure your viewer’s behaviours and therefore adjust the clips and content accordingly. 

When you enable your online viewers to interact on your website, you see positive results. Stats show that interactive video captures your audience’s attention 5 x longer. This result is increased viewer engagement and this translates to better online conversions.

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Social Media Roadmap

Posted on November 29, 2011 by Memoriesfx

I came across this diagram on a guest post on Mashable that I thought is a simple but useful visual on how to set up a strategy for using SMM.

5 steps in creating a SMM plan:

1. Find your audience

2. Define your objective

3. Establish a plan

4. Create a tactical mix (Blog, Video, Twitter, etc)

5. Measure your Goals

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How to use QR codes

Posted on October 25, 2011 by Memoriesfx

Is your business benefiting from QR codes? Would you like to convert your offline audience to online customers?

The QR code, or Quick Response code, is a scanable barcode used to advertise products or services. Smart phones easily scan the QR code and a mobile version of your website enables your viewers to view and interact with your website. And using video on your website to deliver information about your products or services makes the experience more convenient and fun!

QR code and mobile technology using video is a perfect opportunity to add value to your brand and win customers!

To read more about how to generate sales using QR codes click on the link below:

http://www.linkedin.com/news?viewArticle=&articleID=839111631&gid=3856918&type=member&item=75489175&articleURL=http%3A%2F%2Fwww%2Ehongkiat%2Ecom%2Fblog%2Fquick-response-qr-code-product-marketing%2F&urlhash=yM9P&goback=%2Egde_3856918_member_75489175

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How to Improve search engine optimization (SEO) of videos

Posted on September 30, 2011 by Memoriesfx

If you are producing and publishing videos for your business
you want them to be found when someone searches a keyword that targets your
video.

Just publishing your video on YouTube or your own website
does not mean it will be found by the search engines.

In this free report published by the marketing firm Latergy,
president Larry Thomas explains clearly the steps required to assure  your videos get found and viewed.

Here is the link to download the report. http://www.commpro.biz/Resources/pdf/Video_SEO_Latergy.pdf

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