Author Archives: Memoriesfx
Cycle & Sports Paul uses “How to Videos” to engage customers
For over 30 years, Cycle and Sports Paul, a cycling centre in the West Island of Montreal, has been selling bicycles to match every lifestyle and budget. We met with Raymond, the store owner and his son Pierre-Paul, the store … Continue reading
Engage customers, build credibility & drive traffic with How to Videos
How to videos create great content for websites and social media sites. YouTube now is considered the 2nd largest search engine and how to videos rate very high in the number of views they achieve. This is because when we … Continue reading
Creating Video Content to Increase Brand Awareness & Attract New Customers
According to the marketing pundits the days of interruptive marketing are slowly coming to an end. This is due to a number of things but mainly the ability for the consumer to instantly access information in a large variety of … Continue reading
Corporate Video Strategies: Using video to introduce key personnel
Video enhances corporate communication and can be used in multiple ways. This article illustrates a great way to use video to introduce a key person into the organization. It is part of a case study based on work with an … Continue reading
Gazette article about inspiration and our documentary’s main character
This week Montreal Gazette’s  June Thompson published an article in the Life Section about Mark Schachter, our main character in our documentary, Down the 401, the Ride of a Lifetime, that we are in the midst of producing. She writes … Continue reading
Testimonials are Trust Builders
Testimonial videos are a great way to quickly provide a description of the quality of services received by a provider. Two partners from the notary firm Fehringer, Fournier and Raszplewicz talk about their experience with GV Computer Services. In under 60 seconds the … Continue reading
Producing a Documentary
We came across a story that is compelling and inspiring. We want to share it, so we are producing a documentary film,  in the hope that others will be driven and motivated as Mark is. Mark is a severly overweight accountant … Continue reading
Plan your goals and succeed!
The year in review goal setting guided training video provides a fast yet efficient method to set goals for the coming year or time period. You can use this method to coincide with New Year’s resolutions and at any time during … Continue reading
Why Video Moves Business
Ever observe someone watching a video? If you compare your observations with that of someone reading text, chances are you will see more dramatic expressions, comments and body language when video is involved. Oh sure, we get excited when reading, … Continue reading
3 easy steps: Video for business
Content, Production Values and Publishing Content: Show you are an expert in your field Your content will depend on who your target audience is and what the objective is. So be sure to clearly define both. Who do you intend … Continue reading
