Why are businesses shifting their marketing strategies and budgets towards social media channels? Because it is more cost effective.
Social media, inbound marketing strategies, such as Facebook, Twitter, Blogs and LinkedIn cost 60% less than outbound marketing strategies such as direct mail, trade shows, PPC, etc.
The average cost per lead for inbound marketing is $134.00, as opposed to $332.00 per lead for outbound marketing.
And as a consumer, social media has a huge influence on our purchasing decisions.
Take a look at these stats/opportunities comparing companies that blog to companies that don’t blog:
Companies that blog have:
97% more inbound links (inbound links are instrumental for good SEO rankings)
55% more website visitors
434% more indexed pages
So how do we take advantage of this new marketing phenomenon? Here are some tips on how to tweak your use of social media:
Use the word “why”. Why? It is the most shareable word on Facebook
Blog twice a week. You will be twice as likley to acquire customers than if you blog once a month
Blog and you will increase your Twitter reach
Post your bio and profile picture when using social media. It adds credibility
Our challenge as business owners is to stand out and be noticed. This requires a different approach. Social media provides us with a great oppotuinty to reach potential customers if used effectively. So blog, use Facebook, tweet and set up your LinkedIn profile. And let us know your results!
