This is a series of short videos demonstrating the expertise of the professonal or business owner. Memoriesfx helps create the content, we offer tips on presenting in front of the camera, and we publish the videos to the social media channels such as Facebook, YouTube, Twitter and LinkedIn on a scheduled agreed upon. The benefits are that the presenter is seen as the expert in his /her field, it increases product or service awareness, expands the presenter's reach and increases traffic to the company's website.

Professionals, business owners

Advertising

This is an advertising video to promote a brand product or service for broadcasting on television or the web. It is designed to generate awareness of a brand to entice retailers to stock the product or to sell directly to consumers on the web or TV.
These videos are short, 30 sec. to 90 sec. and highly engaging with a strong call to action at the end. These videos often mix on screen talent with graphics and music/ sound effects.

Manufacturers or brand owners, distributors of retail goods, software producers, etc.

Marketing (product or service)

This is a marketing video for a specific product or service. Its goal is to promote a new product or service to present to existing & potential clients in sales presentations, at trade shows or on the company’s website. They often contain on screen talent presenter or a professional voice over.

Manufacturers, distributors, professionals

Corporate

This is a corporate video that provides an overview of the business, professional firm or association. It is designed to begin building a relationship with the viewer and communicate the main mission, values and corporate image. It may contain interviews with principles & employees, along with a professional voice over. It has a documentary style feel to it.

All types of businesses & organizations other than retail

Industrial

This type of video provides a more in-depth explanation of the resources of a company that usually manufactures complex products such as heavy industry manufacturers, natural resource producers, pharmaceutical companies, software producers, financial institutions, etc. These videos are destined towards government agencies and large corporations. The videos must have high production values to communicate the sophistication of the product, the research and development and/or the manufacturing process.

Manufacturers, large prestigious corporations, sophisticated product developers

Training

Training videos can be stand alone videos to demonstrate a product or service or to communicate a process. They may be part of a new training program for classroom or as an e-learning program. They require a content expert to work with in order to be able to clearly communicate the message and achieve the desired learning outcome.

All types of organizations

Presentation

This video is of a presenter giving a short talk about a product or service. It may be shot during a live presentation while the presenter is using a PowerPoint or Keynote presentation. The presenter and slides are then combined for the final video. It may also be shot in a studio against a green screen and then the background changed and graphics added.

Anyone who presents. Great for professionals

Non-profit

Non-profit organizations need to promote their message as much or more than businesses since they exist because of donations from the community at large. These videos tend to tell a story that also contains a call for help and support. A documentary style video is the most effective communication approach for these videos.

All non-profits charities, groups, associations

Testimonials

Client testimonials are a highly effective way to build trust in a brand, product or service. People tend to trust in a product or service when satisfied clients share their personal experience openly. These videos should be short edited clips taken from target question interviews.

All types of organizations